![]() McGinis insists to her husband, “you have got to make more money!” In the next frame of the comic, Mr. One strip that stands out in particular depicts the wife in the McGinis household pleading her husband to ask for a raise, due to the wife of the Jones household, who “goes to matinees, entertains, wears wonderful clothes, and gets something out of life”. There are a handful of comic strips in the Globe relating to this concept - it ran from 1913 to 1940. ![]() The term “keeping up with the Joneses” dates back over a hundred years to a 1913 comic strip in The New York Globe, where a family, the McGinises, struggle to financially progress at the same rate as their neighbors, the Jones family. We are social beings, it is only natural to compare ourselves to others who we deem to be in similar socioeconomic circumstances.
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